Luxury Transformation

Service Description

What's Included: Discovery Phase (Weeks 1-2): • Comprehensive stakeholder interviews • Vision and goals workshop session • Complete brand and market positioning review • Competitive landscape deep-dive (5-10 competitors) • Guest feedback analysis • Financial performance review • Operational assessment First Site Visit (Week 3-4): • Two-day immersive evaluation • Multiple mystery guest treatment experiences (4-6 services) • Staff shadowing and observation • Guest journey mapping across all touchpoints • Facility audit (design, flow, functionality) • Back-of-house operations review • Stakeholder interviews (staff, management) Strategic Development Phase (Weeks 5-8): • Complete treatment menu redesign and curation • Service protocol and standards documentation • Staff training program design • Guest experience blueprint • Pricing and package architecture • Retail strategy development • Marketing and positioning recommendations • Comprehensive strategic plan document (50+ pages) Second Site Visit (Week 9-10): • Strategy presentation to leadership team • Staff training workshop (half-day to full-day) • Implementation planning session • Change management guidance Ongoing Advisory (3-6 months): • Monthly check-in calls (60 minutes) • Quarterly progress reviews • Third mystery shopping visit to evaluate implementation • Unlimited email and phone support • Vendor introduction and sourcing assistance • Final progress report and recommendations Deliverables Summary: • Strategic spa excellence plan (comprehensive document) • Treatment menu redesign with detailed descriptions • Service standards manual • Staff training curriculum and materials • Guest experience journey maps • Pricing and packaging recommendations • Marketing positioning guide • Implementation project plan • Three evaluation reports (initial, mid-point, final) • Executive presentations at key milestones Timeline: 3-6 months from engagement to completion